Who I help
Businesses that run on trust and referrals.
Your clients judge you by how often they see you and how quickly you answer. I've worked inside those businesses, so I know how a follow-up call, a scheduling change or a client email needs to be handled.
Services
What I can take off your plate.
My core service is admin and operations support. Social media and video are there when you want one person covering both the back office and your online presence.
01 · Admin & operations support
A back office that keeps up
The calls, scheduling and records that slip when you're busy, handled by someone with years of customer service behind her.
- Email and calendar management
- Inbound and outbound calls, customer follow-ups
- CRM upkeep, leads and follow-ups
- Appointment and crew scheduling
- Payroll support and weekly reports
- Applicant screening and hiring admin
- Data entry, recordkeeping and file organization
- Proposals, invoices, contracts and business documents
02 · Social media management
A steady, on-brand presence
Content that sounds like you and shows up every week, across the platforms your clients use.
- Monthly content calendars and strategy
- Captions, hooks and calls to action
- Scheduling, publishing and engagement
- Performance reporting with next steps
- Newsletters and email campaigns
- Facebook, Google and Local Services Ads support
03 · Video & creative
Short-form, long-form video and graphics
Reels, full-length YouTube videos, property tours and branded visuals, edited for the format and resolution each platform expects.
- Reels, Shorts and TikTok-style edits
- Long-form YouTube videos, podcasts and webinars
- Property tours, market updates and client testimonials
- Short-form video scripts
- Carousels, flyers and branded graphics
- Blog posts and promotional copy
- AI-assisted video, voice and image work
Client work
Brands I've worked with.
A mix of long-term operations work and social media and video for real estate, mortgage and med spa brands in the U.S.
Operations specialist · Remote · 2+ years
Hartmann Window Cleaning
My longest engagement. I became the remote hub between customers, management and field crews, covering everything from the phones to payroll to the company's marketing.
- Handled inbound and outbound calls, inquiries and appointment coordination
- Kept CRM records, leads, jobs and follow-ups accurate for scheduling
- Reviewed hours and completed jobs for weekly crew payroll; prepared management reports
- Planned and published social media, newsletters, blog posts and short-form video
- Supported Facebook Ads, Google Business Ads and Google Local Services Ads
- Screened applicants and coordinated interviews for crew hiring
Social media manager
VIP Mortgage
Planned and produced social content for a mortgage brand, turning loan and homebuying topics into clear posts that borrowers can follow.
Content calendarCaptionsGraphicsVideo editor / Social media manager
Premiere Realty Group
Edited short-form video and managed social channels for a real estate group, keeping listings and agent content consistent across platforms.
ReelsListing contentSchedulingVideo editor
EXP Real Estate
Edited vertical videos for a real estate group's content, with attention to pacing, captions and platform-ready formats.
Short-form editing9:16CaptionsSocial media manager
Sanare Collective
Managed social media for a med spa, showcasing its treatments and services in a voice that builds trust with new and returning clients.
Treatment contentBrand voiceEngagementClient recommendation
In my client's words.
After two years working together, the owner of Hartmann Window Cleaning wrote a letter of recommendation. You can read the full signed letter here.
One of the qualities I appreciate most about Xena is the care she brings to her work and the relationships she develops with those around her.
Owner, Hartmann Window Cleaning · Weatherford, Texas
"I've appreciated Xena's positive attitude, professionalism, dedication, and genuine willingness to help our business succeed."
"She has consistently demonstrated respect for our company, our customers, and our team."
How I work
How we get started.
You get a clear routine from week one, and a weekly report so you always know what was handled and what's next.
Week 1
Learn your business
A short call about your priorities, plus access to your inbox, calendar, CRM and tools.
Week 1–2
Map the tasks
A simple checklist of what I own each day and week, written down so nothing depends on memory.
Ongoing
Run the day-to-day
Calls, emails, scheduling, CRM updates and follow-ups, with social media and video if you need them.
Every week
Report and adjust
A short summary of what was done, what's pending and anything that needs your decision.
Why work with me
An organized assistant with marketing skills on top.
Years on the phones and in the classroom taught me to communicate clearly, follow a process and stay calm when things get busy. The marketing work means I can also help you get seen.
Remote U.S. operations
Day-to-day support for a Texas business, working with U.S. customers, managers and crews.
BPO customer service
Professional phone and email support, issue resolution and working to procedure.
ESL teaching
Explaining things simply and adapting to different people, which shows up in how I write for your audience.
BS in Business Administration, St. Mary's College of Meycauayan, 2018
Tools
Ready to work in your stack.
If you use something not listed here, I learn new tools quickly.
CRM & customer tools
The Customer Factor, NiceJob, ManyChat, Jotform
Communication
Gmail, Slack, Loom, Quo
Email marketing
Mailchimp, SendJim
Social & scheduling
Metricool, Sprout Social
Advertising
Facebook Ads, Google Ads, Google Local Services Ads
Video & creative
DaVinci Resolve, CapCut, Canva, HeyGen, ElevenLabs